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Nielsen At SXSW: Talking Digital And Radio Discovery

 

First published on http://www.allaccess.com/

NIELSEN went to this year’s SXSW in AUSTIN to present “THE INSIGHTS EVOLUTION: WHY ONLY OBSESSING ABOUT SALES IS HOLDING YOU BACK,” which focused on the benefits of building awareness through web/social activity; driving discovery through radio and streaming; and maximizing sales through radio and TV for new song releases in today’s digital world.

“Digital consumption has reached the masses, with a majority of consumers in the U.S. streaming music last year,” NIELSEN SVP/Client Development & Industry Insights DAVID BAKULA said.  “The change in consumption requires us to continually evolve how we measure and define success.”

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