Home > Media Mentions > Nielsen At SXSW: Talking Digital And Radio Discovery

Nielsen At SXSW: Talking Digital And Radio Discovery


First published on http://www.allaccess.com/

NIELSEN went to this year’s SXSW in AUSTIN to present “THE INSIGHTS EVOLUTION: WHY ONLY OBSESSING ABOUT SALES IS HOLDING YOU BACK,” which focused on the benefits of building awareness through web/social activity; driving discovery through radio and streaming; and maximizing sales through radio and TV for new song releases in today’s digital world.

“Digital consumption has reached the masses, with a majority of consumers in the U.S. streaming music last year,” NIELSEN SVP/Client Development & Industry Insights DAVID BAKULA said.  “The change in consumption requires us to continually evolve how we measure and define success.”

Read full story.



This entry was posted in Media Mentions and tagged , , , , , . Bookmark the permalink.

Comments are closed.