First published on http://www.isportconnect.com/
The Rio 2016 Organising Committee has signed a partnership with Nielsen confirming the multinational company as the official market research supplier for the Olympic and Paralympic Games.
Nielsen, which also worked for the London 2012 and Beijing 2008 organising Committees, will be responsible for providing information on public opinion and expectations in relation to the Games.
“It is a great pleasure to have Nielsen as our official supplier,” said Rio 2016 President Carlos Nuzman. “For the Beijing and London Games, Nielsen provided the organising committees with excellent, detailed knowledge. Listening to society is fundamental to the organisation of the Games and the information that we receive will be crucial for our decision-making and will become of the great legacies for Brazil.”
“Hosting the Olympic and Paralympic Games is a historical moment, that changes a country,” said Eduardo Ragasol, President of Nielsen Brazil. “Organising these events is the most important showcase that a country can have. Our mission is to help the Olympic Movement take decisions and support Brazil in delivering the best Games in history. We are totally committed to his goal.”