First published on www.latimes.com
Ratings giant Nielsen on Wednesday said it has concluded its investigation into inaccurate ratings in the Los Angeles radio market, but stopped short of sanctioning Univision Communications for alleged unethical conduct by a former station executive.
Last month, Nielsen discovered that a high-ranking Univision Radio executive at the company’s Los Angeles station, KSCA-FM (101.9), had access to several of Nielsen’s portable people meter devices that pick up audio signals. Nielsen uses data transmitted from the devices to determine which radio stations have the most listeners.
It is a violation of Nielsen rules for a station employee to have access to the devices. Univision quickly fired the executive and announced more rigorous ethics training sessions for its employees. No other station executives were reprimanded.
Nielsen notified radio stations on Wednesday that despite the problems it found with two households that were removed from its sample audience in Los Angeles, the agency would not go back and reissue the ratings for last year or the first quarter of 2014.