First published on http://www.usnews.com/
Digital video is surfing closer to the mainstream of the media industry as Nielsen Holdings plans to apply its cornerstone advertising measurements to Google properties, which could bolster YouTube’s advertising and content quality.
Google plans to conduct a brief testing period and have the measurement tags accepted by early 2014 across all its properties, including YouTube, says a spokesperson for Nielsen on Tuesday. The market research company’s policy does not allow its spokespeople to be cited by name.
“We are pleased that Google has added Nielsen Online Campaign Ratings as a certified measurement provider; this is just one example of how Nielsen and Google are collaborating for the benefit of our shared clients,” the Nielsen spokesperson says. “This development is further evidence of the momentum and broad marketplace support for our efforts to deliver independent measurement of advertising campaigns across distribution platforms.”