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No One Knows How Teens Listen to Music

 

First published on http://www.theatlantic.com

Not so fast. The survey’s lumping of Spotify, Songza, and other streaming sites into, well, “other streaming” brings me to the survey’s most glaring omission: Respondents had no way to indicate they listened to YouTube. Two years ago, per this Nielsen report, YouTube was teens’ supposedly favorite way to listen to music—64 percent of them said so. That survey broke down like this:

  • 64 percent of teens listen to music through YouTube
  • 56 percent of teens listen to music on the radio
  • 53 percent of teens listen to music through iTunes
  • 50 percent of teens listen to music on CD

Note the 53 percent of teens who used iTunes to listen to music. That’s not as surprising for 2012, though the Nielsen report strangely didn’t include options for Pandora or Spotify, and it completely ignored smaller streaming sites like Grooveshark.

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