Published on www.huffingtonpost.com.
Despite skyrocketing e-book sales, overall book sales are still shrinking. “Print Declines Outpace Digital Gains” was the Publishers Weekly‘s headline of September 19, 2011. For the full year of 2011, a 17.1% decline in print sales outweighed a 117.3% increase in e-book sales, resulting in a 5.8% decline in combined print and e-book sales, according to the Association of American Publishers (Publishers Weekly, March 5, 2012). Similarly, combined print and e-book sales of adult trade books fell by 14 million units in 2010, according to the August 9, 2011 BISG BookStatshttp:// report. The total book publishing pie is not growing, yet it is being divided among ever more digital and print products.