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Novel Fan Deal Sends ‘American Music Awards’ To Massive Twitter TV Ratings

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First published on http://deadline.com

 

A novel fan-engagement deal with Twitter helped send the American Music Awards screaming to the top of Nielsen’s Twitter TV charts this week, with a whopping 5.6 million tweets reaching nearly 10.3 million people. On the sports side of the ratings, the NFL returned to its usual chart hegemony after a down week, this time snaring eight of the top 10 spots.

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