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Online Book Buying Grows

 

First published on http://critiquesisterscorner.blogspot.com

No big surprise—buying books online continues to increase. That refers to both paper and e-books. Here are some statistics from Bowker, just published in Shelf Awareness. The lag time in reporting means things have probably changed a bit since these were current, but the trend is clear, and interesting.

Interesting that e-books account for only 11% of spending. I thought that would be higher. And the other surprise for me was the genres that sell best as e-books, particularly mysteries. Hmm. Food for thought!

From Shelf Awareness Pro, 8/7/13:

Consumer Spending: Online Sales Keep Growing
Among findings from the 2013 U.S. Book Consumer Demographics and Buying Behaviors Annual Review, published by Bowker Market Research and Publishers Weekly:
  • In the year after Borders’s closing, online retailers’ share of the market rose to 44% in 2012 from 39% the previous year.
  • Women increased their lead over men in book buying, accounting for 58% of overall book spending in 2012, up from 55% in 2011. However, men bought more hardcovers, the only area where their buying outpaced women’s.
  • The slowly improving economy is slowly improving the climate for purchasing books. By the end of 2012, 53% of consumers said the economy was having no effect on their book buying habits, up from 51% at the end of 2011.
  • E-books continued to rise in popularity, accounting for 11% of spending in 2012, compared to 7% in 2011.
  • E-books were most popular in fiction, particularly in the mystery/detective, romance and science fiction categories.
  • Traditional print book output grew 3% in 2012, to 301,642 titles.

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