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Online Retail Now Accounts for Nearly Half All U.S. Book Sales

First published on http://www.digitalbookworld.com/

Online book retail, including ebooks, accounted for 44% of all spending by consumers on books in the U.S. in 2012, according to a new report from Bowker.

This is up from 39% in 2011, which was the first year when online retail eclipsed physical retail as the No. 1 place U.S. consumers buy books.

The new data also revealed that Amazon increased its lead over other outlets in online book retail in 2012, with ebook sales from Barnes & Noble, the second-leading online outlet, declining as a proportion of overall sales even as ebooks continue to gain popularity nationwide. This bit of data dovetails with marketplace chatter about Barnes & Noble’s declining position among ebook buyers and as a source of revenue for some publishers.

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