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Peter Pan Live Shows Opportunities Brands Have on Twitter

 

First published http://socialtimes.com/

 

The data on last week’s Peter Pan Live TV event is available now, revealing the power of live theater events-on-television, which have seen a recent surge in popularity (remember Carrie Underwood’s starring role in Sound of Music Live?

According to Nielsen, 475,000 tweets seen by 5.3 million people were posted about #PeterPanLive during the three-hour show, and as our sister blog Lost Remote contributor Adam Flornenbaum suggested, the event was a “social phenomenon.”

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