First published on http://www.ibtimes.com/
Can you say hashtag #PixieDust? NBC’s “Peter Pan Live” fluttered to the top of Nielsen’s social TV ratings last week, generating more Twitter chatter than any other series or special, including “The Voice,” “American Horror Story,” “Sons of Anarchy” and other social media favorites.
Despite a healthy heaping of snark aimed at the live musical event, the telecast generated 475,000 tweets, according to Nielsen Social, which captures relevant tweets between three hours before through three hours after a broadcast. Perhaps not surprisingly, J. M. Barrie’s boy who never grew up beat out Discovery’s “Eaten Alive,” which generated only 101,000 tweets. The much-hyped special event disappointed viewers and literally failed to live up to its name when the naturalist Paul Rosolie called off the stunt before being able to climb inside the belly of a 250-pound anaconda.