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Plant-based waters continue to rise in popularity

 

 

First published on http://www.newsday.com/

 

 

Coconut water, maple water, even birch and cactus waters… A quick inventory of beverages in the produce section makes it clear — plant waters are rising.

Soda and non-fresh juice sales are flat or slipping slightly, but plant-based products like coconut water — along with other alternative beverages such as kombucha and tea-based drinks — are growing, particularly those sold alongside your fruits and veggies, according to data compiled by market research firm Nielsen.

“The one area of the store where we are just seeing phenomenal growth is the produce department,” says Sherry Frey, health and wellness expert for Nielsen.

 

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