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Plant waters like coconut, maple grow into hot beverage market trend

 

First published on http://www.sltrib.com/

 

Coconut water, maple water, even birch and cactus waters — a quick inventory of beverages in the produce section makes it clear: Plant waters are rising.

Soda and non-fresh juice sales are flat or slipping slightly, but plant-based products such as coconut water — along with other alternative beverages such as kombucha and tea-based drinks — are growing, particularly those sold alongside your fruits and veggies, according to data compiled by market research firm Nielsen.

 

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