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Radio Dusts Off Mistletoe, in October

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A seasonal playlist of just under 300 songs helps WEZW nearly double its normal ratings each year, Mr. Fisher said. According to Nielsen, adult contemporary stations that play Christmas music enjoy ratings increases of up to 87 percent during the workday hours but can gain as much as 129 percent in the evening, when listening is typically low. On Christmas Eve, listening can go up as much as 582 percent.

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