First published on www.foxsports.com
According to a Wall Street Journal report, the league is looking to cash in by charging acts for the exposure they get during the big game.
Since many acts can receive an immediate bump in tour and record sales after a halftime performance, the NFL is using that exposure as leverage. Just ask January’s performer, Bruno Mars.
Per Billboard, the singer’s sales soared right after his performance at MetLife Stadium.
According to estimates from industry sources, the entertainer’s latest album, “Unorthodox Jukebox,” sold perhaps 40,000 copies in the week ending February 2. That would represent a 164% gain compared to the previous week, when it sold 15,000, according to Nielsen SoundScan.