Published on www.researchandmarkets.com.
PubTrack US 2012 Travel Report – Understanding US Consumer Attitudes Towards Travel Guides and Travel Information
The PubTrack Consumer Travel Report aims to create a continuing dialog with the traveling consumer, plotting changes over time. The first survey will analyze travelers in three unique categories: travel guide buyers, travelers who buy books but not guides, travelers who do not buy books. It will then explore their travel and travel planning process in-depth to reveal a detailed profile. Arranged by section, the results of the survey will explore travel activity and purchase habits, travel guide buying activity, use of travel websites and views on paid and free information, use of e-books and apps, travel guide purchase influencers, brand awareness and more.