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Self-Published eBooks Account for 12% of the Entire Digital Market

 

 

 

First published on http://goodereader.com/

 

Bowker Market Research is reporting today that self-published eBooks now account for 12% of the entire digital publishing market. In some cases, the number actually rises to a very respectable 20%, but is fairly genre specific to crime, science fiction and fantasy, romance and humor.

Indie authors, much like the entire book industry is all about market data and trends to determine what the hot segments are. If you live in New York, you would be very hard pressed to have a new Paranormal Romance book approved, because the whole genre is cold. For example, self-published authors are struggling with  graphic novels, food and drink, and children’s non-fiction eBooks. All of these segments combined only account for 5% of volume sales.

The figures also show that heavy readers are more likely to buy self-published books, with 61% of people who buy self-published books likely to read every day compared to 37% of all book buyers. 36% of self-published book buyers are females over 45, who make up 24% of all book buyers.

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