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Self-Publishing: Could your book be the next bestseller?

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Published in Style Matters.

The world of self-publishing is all grown up. Once seen as the last resort for authors who couldn’t get a book deal, self-publishing is now a booming industry where writers enjoy more control of their work.

In fact, it’s never been easier to get published. More than 200,000 titles were self-published in 2011 in either digital or print form, an increase of almost 60 percent, according to Bowker.

Big time publishers are certainly taking note. In July, Penguin acquired Author Solutions, a self-publishing industry leader formed in 2007 that has attracted more than 150,000 authors. The cost? Just a cool $116 million.

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