First published on www.publishersweekly.com
Consumers paid less for books in all formats in 2012 than they did in 2009. That was one of the key findings in the 2013 U.S. Book Consumer Demographics & Book Buying Behaviors Annual Review, the newest study published by Bowker on consumer trends in the book market. Digital formats saw the biggest change: the average price paid for e-books fell to $5.65 in 2012, from $10.19 in 2009. The average price of an audiobook fell from $17.87 in 2009 to $11.50, driven by the growing adoption of lower-priced digital downloads. On the print side, price changes were less dramatic and more up and down during the four-year period. Prices paid for mass market paperbacks, for example, were down only 3¢ between 2009 and 2012, and they actually rose between 2011 and 2012—mass market was the only format with a price increase in the year.
The complete report is available through August for $799. The report is also being sold by chapter, and more information is available here.