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Streaming Is the Only Relevant Music Option

 

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First published on www.thestreet.com

If you’re not streaming new music or watching new music videos, you may as well be reciting it in Latin.

Streaming is the only relevant music medium, and even Billboard and Nielsen Soundscan have figured that out. During the first six months of 2014, Nielsen Soundscan found that on-demand streams through both audio and video services like YouTube, Vimeo, Spotify and recent Apple acquisition Beats Music are up 42% from the period last year.That’s more than 70 million total streams, including a 50% jump in audio music streaming to 33.6 million. That still lags behind video streaming, which accounted for 36.6 million music streams in early 2014 and jumped 35% from last year.

 

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