First published on http://www.4-traders.com/
The National Association of Broadcasters issued the following news release:
NAB today released a commissioned study, conducted by Nielsen, showing a direct correlation between radio airplay and music sales. According to the study, radio airplay is the dominant driver of music sales, beginning with the first week of consistent radio airplay and continuing through the peak sales week.
The new Nielsen study examines how music exposure relates to music consumption, showing a significant relationship between radio airplay and digital song sales. The results indicate that radio is more highly correlated with music sales than any metric studied, which also included satellite radio, music video, on-demand streaming, and programmed streaming services.
“This study highlights clearly the enormous value that radio airplay provides in promoting music and generating music sales,” said NAB Executive Vice President of Communications Dennis Wharton. “Local radio remains the premiere platform for exposing new music and generating sales for record labels.”