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Tablets Overtake Dedicated E-readers as Most Popular Devices

First published on www.publishersweekly.com

The latest edition of BISG’s Consumer Attitudes Toward E-Book Reading survey shows that for the first time multi-function tablets have surpassed dedicated e-readers as the device of choice among consumers who read e-books. Results from the first installment in Volume Four of the survey show 44% of e-book readers prefer a tablet, up from 37% in the August 2012 survey, while those preferring a dedicated e-reader fell from 49% to 42%. The study suggests the trend will continue as respondents’ intent to purchase a dedicated e-reader has dropped, while intent to purchase has remained consistent for tablets, at about 37%. The most recent BISG survey was conducted February 6-21.

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