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Taylor: I’ve shaken off Spotify

 

First published on http://www.independent.ie/

 

Taylor’s single Shake It Off was the most-played song on Spotify last week.

The decision means that a large number of fans will have only one option to hear her new album, 1989, and that is to buy it, which hundreds of thousands of people have already done. Music’s most influential artist is simultaneously making a political statement and a savvy business move.

More than 700,000 people bought 1989 in the first two days it went on sale last week, according to Nielsen SoundScan. That already exceeds the year’s biggest one-week seller, Coldplay’s Ghost Stories, which sold 383,000 in May.

Nielsen music analyst David Bakula said Taylor, 24, who has announced that she will launch a world tour next year, is on target to challenge the 1.2 million copies she sold the first week her last album, Red, went on sale.

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