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Taylor Swift Vs. Spotify: Is streaming killing or saving the music industry?

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First published on http://www.digitalstrategyconsulting.com/

 

Taylor Swift is one of the biggest selling music artists on the planet right now- so last week when she decided to pull her entire back catalogue from Spotify, it sent shockwaves around the world. Is music streaming killing music by paying paltry royalties to artists, or is it saving a stagnating industry riddled with piracy and greedy record companies? New research from Nielsen looks at how ad-funded streaming affects people’s purchase decisions.

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