First published on http://www.theguardian.com/
The survey also looked at how teenagers discover new books. Nielsen asked 3000 children’s book buyers including parents and teens about their habits and found that teens might prefer reading traditional print but their paths to discovering which books to read are more dependent on social media.
Teenage readers are heavily influenced by what their peers are reading and what they’ve read before. Teens, especially teenage girls, are more social about their reading compared to older generations, with 45% of teens at least moderately influenced by references to books on social network sites like Facebook and Twitter. And a similar 45% of teens are at least moderately influenced by teen-oriented websites – hopefully including this one, touches halo – containing reviews and author interviews.