Published on www.teleread.com.
…The Global eBook Monitor finds that men are slightly more likely to have engaged withthe digital book market than women. The 18-24 age group leads in use, just a little ahead of those aged 25-34. However, that may change shortly. ‘Although current e-book use tends to decrease with age, those most likely to come into the market in the next six months are somewhat older than current buyers,’ said Ms. Henry. ‘That’s the pattern we’re seeing in both the U.S. and the U.K.’
The Global eBook Monitor (GeM) tracks consumer purchases of e-books, and attitudes about e-books, in ten major world markets and aims to inform the publishing industry during a critical period of change. An annual study, over time it will create a unique view of market shifts in response to new digital formats. GeM currently operates in partnership with Pearson, Tata Consultancy Services, AT Kearney, and Book Industry Study Group (BISG). It employs online surveys hosted by Lightspeed Research or their affiliates in 9 countries, and by MTi in the US. The minimum number of respondents in each country was 1000; samples were designed and weighted to be representative of the adult (18+) population in terms of age, sex and region, but were by definition drawn from the online population only.