Home > Media Mentions > The 2014 “Macy’s Thanksgiving Day Parade,” Hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC’s “Today,” Retains 90% of Last Year’s Record 25.2 million Viewers

The 2014 “Macy’s Thanksgiving Day Parade,” Hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC’s “Today,” Retains 90% of Last Year’s Record 25.2 million Viewers

 

First published on  http://www.thefutoncritic.com/

 

NBC’s 9 a.m.-noon ET coverage of the 88th annual “Macy’s Thanksgiving Day Parade” averaged a 6.2 rating in adults 18-49 and 22.6 million viewers overall, making it the second most-watched “Macy’s” parade in the last 13 years, according to “fast national” “live plus same day” figures from Nielsen Media Research.

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