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The state of social media marketing in 5 charts

First published on http://digiday.com/

The media world’s gone social, and social is going increasingly mobile. Look no further than the numbers.

A full two-thirds (64 percent) of people who use social tools say they log in at least once a day. Half (47 percent) of their tweets, snaps, pins and likes are happening on mobile, according Nielsen. Since social media’s inception, activity across all platforms has risen steadily: in 2013 one out of every four people across the globe could be reached via social, according to eMarketer.

 

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