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The Story Behind Germany’s Scant E-Book Sales

Bloomsburg Businessweek

Published on www.businessweek.com.

As any New York City subway passenger has noticed, the number of people ditching paperbacks in favor of a Kindle or iPad is exploding. E-books last year accounted for 20.2 percent of all books sold in the U.S., up from 7.3 percent in 2010, according to Bowker Market Research. But that mass adoption of the digital word is still far off in one of Europe’s most-literate nations, Germany, where e-books account for only 1 percent of all book sales, according to a report published last month by the market research firm GdK.

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