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The Top 15 Social Networking Superstars Of The 2014 FIFA World Cup

First published on www.forbes.com

The fact that the World Cup is taking place in Brazil should also contribute to making it a social media phenomenon. With over one billion users around the world, Facebook has 86 million active users only in Brazil. With about 10% of Brazil’s population also active on Twitter, and the top footballers from around the world each boasting millions of followers, many of whom from the so-called “country of soccer,” the stage is being set for some record-breaking social media.

The most-tweeted TV event of the 2013-14 TV season was this year’s Super Bowl on Fox , for which 15.3 million users of the microblog saw a total of 1.8 billion tweets about the game and halftime show, according to Nielsen. The World Cup is expected to surpass those figures on a global basis, although not in the U.S. — only 7% of Americans say they plan to follow the 2014 soccer tournament closely, and two-thirds don’t expect to tune in at all, according to a recent Reuters/Ipsos poll.

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