First published on www.usatoday.com
The pressure is on to keep it special, because the ratings stakes are high. Last year’s Shark Week was the most-watched in the franchise’s history, according to Nielsen. And like it or not, Megalodon: The Monster Shark Lives hit a ratings high for the event with 4.8 million viewers.
As for bringing back the controversial Megalodon, Sorensen says, “It became a mini cult hit, and people are looking to us to continue that story.”
There does seem to be a feeding frenzy over all things shark right now.