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This is a whole new species of Shark Week

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The pressure is on to keep it special, because the ratings stakes are high. Last year’s Shark Week was the most-watched in the franchise’s history, according to Nielsen. And like it or not, Megalodon: The Monster Shark Lives hit a ratings high for the event with 4.8 million viewers.

As for bringing back the controversial Megalodon, Sorensen says, “It became a mini cult hit, and people are looking to us to continue that story.”

There does seem to be a feeding frenzy over all things shark right now.

 

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