First published on http://www.vox.com/
Hillary Clinton’s book Hard Choices hit shelves last Tuesday, but it was only the second biggest hardcover of the week. According to Nielsen BookScan, which tracks sales of physical books by both online and retail outlets, Clinton sold 85,721 hardcover copies. Meanwhile, Written in My Own Heart’s Blood by Diana Gabaldon sold 88,751. Written in My Own Heart’s Blood is the 8th installment in Gabaldon’s historical science fiction romance series Outlander.
“Who is Diana Gabaldon?” political twitter frantically asked. How is Diana Gabaldon outselling potential presidential candidate, and former first lady Hillary Clinton? The fact that Written in My Own Heart’s Blood is outselling a major political memoir is stunning. Even though Diana Gabaldon is a respected and beloved author, it is unexpected that she would outsell a former first-lady in printed editions.
In print books, nonfiction far outsells fiction. Even with major blockbuster sales like 50 Shades of Gray, nonfiction books sold more than twice as many copies as fiction books.