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Trade Sales Rose 6.9% in 2012



First published on www.publishersweekly.com

Trade book sales rose 6.9%, to $15.05 billion, in 2012, according to figures released by BookStats, the Association of American Publishers/Book Industry Study Group statistics program. Unit growth in the year was put at 8.1%. Total industry sales fell just under 1% in 2012, to $27.12 billion, due mainly to a sales decline in the K-12 market which has been hurt by weak state and local budgets.

The first release of data by BookStats–more figures will be coming in the next few weeks–provided more details on how the growth of e-books has affected the trade market. Total e-book sales rose 44.2% in 2012, to $3.04 billion and accounted for 20% of trade revenue in the year, up from 16% in 2011. The gain in e-book sales offset a flat performance by print sales which held virtually even at $12 billion between 2011 and 2012.

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