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TV gone social: How networks approach second screens

Allvoices.com

First published on http://www.allvoices.com/

 

All panel contributors agreed the tone and approach to the audience should be different on social networks, which is mainly for the “superfans” in the audience. Erika Faust, VP, Client Service, Nielsen Social, noted that consumers are becoming drawn to it across the board. A Nielsen study from 2012 and 2013 revealed 35 percent of respondents saying they enjoyed TV more because of social content ( a number that is likely higher at this point).

 

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