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U.S. Latinos Are “Ahead of the Digital Curve” – Nielsen Study



First published on http://www.latinpost.com/

Hispanics are ahead of the digital curve” according to a new report from Nielsen, which found that the average Latino is more likely to own a smartphone and frequently use cutting-edge digital media on the internet.

Nielsen’s newest report on “The Digital Consumer” in the U.S. features an amalgam of new statistics tracking how the average U.S. consumer spends their time with digital devices and media. Nielsen, best known as one of the most important voices in television ratings, also tracks how audiences engage with new media on the internet — something that market researchers for companies big and small take into account to grow their businesses.

In the report released on Monday, one of Nielsen’s biggest findings is that Latinos in the U.S. are the audience of the future, compared with the general U.S. population.

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