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Viewership slips on early morning newscasts



First published on http://www.post-gazette.com/

Blame it on post-midterm election burnout, or perhaps the lack of snow. Viewership was down in the early morning local newscasts.

The most recent Nielsen sweeps book ran from Oct. 30-Nov. 26. Numbers were slight across the board,with a few exceptions. Most notably, WTAE enjoyed a big bump at 11 p.m., where a 7.5 household rating/14 share was upped to 8.5/16.

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