First published on http://www.thebookseller.com/
The latest data from Nielsen, obtained exclusively by The Bookseller, shows that tablets are rapidly taking over e-readers as the most popular device to read digitally on. Results from Nielsen’s latest Books & Consumer Survey show that twice as many book buyers now own a tablet to use as a dedicated e-reader with 51% of book buyers owning one in the first quarter of 2014 compared with 25% of who own an e-reader – a notable increase from the same period last year, when 33% of book buyers owned a tablet and 25% owned an e-reader.
While more people buy books on e-readers than tablets, Nielsen’s research shows this gap is closing, with 37% of people now buying books on tablets compared with 28% in 2013. By contrast, the number of people buying books through an e-reader has dropped from 61% in 2013 to 46% this year.