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What Do You Read On?

Redlines and Deadlines

First published on http://redlinesanddeadlines.blogspot.com.

 

According to Bowker Market Research, for second quarter 2012, the devices used to read e-books:

Kindle – 37%
Kindle Fire – 18%
Nook/Nook Color – 14%
iPad – 12%
desktop/laptop PC only – 6%
Smart phone – 3%
iPhone – 3%
iPod/iPod Touch/MP3 device – 2%
Sony eReader – 1%
Other – 4%
These are the same as the figures from first quarter 2012, except that 2% of users switched away from Kindle to Kindle Fire.

Hmm, I think this survey was before the Nook HD tablet came out? I wonder what percentage of the tablet market it has now captured.

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