First published on www.dearauthor.com.
Recently Publishers Weekly ran an article about a Bowker Market Research study, citing statistics that the majority of YA buyers (55%) are adults, and that most of the time, those buyers are purchasing the books for themselves. According to the study, the age 30-44 segment accounted for 28% of YA sales all by itself.
“The investigation into who is reading YA books began when we noticed a disparity between the number of YA e-books being purchased and the relatively low number of kids who claim to read e-books,” said Kelly Gallagher, v-p of Bowker Market Research. “The extent and age breakout of adult consumers of these works was surprising. And while the trend is influenced to some extent by the popularity of The Hunger Games, our data shows it’s a much larger phenomenon than readership of this single series.”