First published on http://www.inc.com/
From fan recordings to rare concert gems and previously unheard mixes, YouTube is a treasure trove of music and culture. Which is perhaps why most music discovery occurs on the video-sharing site. A Nielsen study conducted in 2012 found nearly two-thirds of teens under the age of 18 used YouTube to listen to music, while adults turned to radio (67 percent), CDs (61 percent), YouTube (44 percent), and Pandora’s jukebox service (32 percent). Streaming services like Spotify were barely on their radar, proving just how far Google’s competitors have to go.