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Will it be a hit or a bomb with the public? Read the brain waves

First published on http://www.latimes.com/

 

In the latest research, the 2010 series premiere of the AMC show “The Walking Dead” (shown after its airing to youthful subjects who’d not seen it) provided the experimental stimulus. The larger public’s actual judgment on the show’s curtain-raiser was gleaned not only by its Nielsen ratings but by a minute-to-minute tally of Twitter postings during the broadcast making reference to the show and its contents.

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