First published on http://www.bookbusinessmag.com/.
A new study by the Book Industry Study Group (BISG) puts a twist on the conventional wisdom about ebook consumers, e-readers and tablets. Released today, the study reveals that dedicated e-readers (such as the e-ink Kindle and Nook devices) are losing ground to tablet devices (particularly the Kindle Fire and the Nook Tablet) as the preferred e-reading device of ebook consumers.
The third volume of the Bowker-powered study “Consumer Attitudes Toward E-Book Reading” reveals that “power buyers”—defined as “those who purchase ebooks at least weekly”—are making the leap to tablets at a rapid rate. This would seem to counter conventional wisdom that backlit screens are less conducive to voluminous reading.
According to the study, dedicated e-readers are still preferred by power buyers, though they are now preferred by less than half of said buyers, down from more than two thirds a year ago. Meanwhile, preference for a tablet as one’s primary e-reading device has doubled, from 19 percent last year to 38 percent.