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World Cup to roll aluminum beverage can sales to 2bn: Novelis

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First published on http://www.beveragedaily.com/

The aluminum packaging specialist believes thirsty World Cup fans converging on Brazil will push consumption of beverages in aluminum cans past the 2bn-unit mark.

Market research firm Nielsen reports during a typical World Cup event (which happens every four years), consumption of beer may climb 20% over normal rates in spectating households. Soft drinks and other beverages in aluminum cans also surge, according to Novelis.

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