First published on http://www.toledoblade.com/
Nielsen Media Research Co. released its May sweeps book Thursday, and in Toledo-area ratings, WTVG-TV, Channel 13, was dominant.
The ABC affiliate swept the 5 to 7 morning newscasts as well as the 5 to 6 and 6 to 6:30 evening news in total viewers ages 2 and older and in the key advertising demographic of ages 25 to 54. The station split the 11 p.m. ratings with WTOL-TV, Channel 11, winning the advertising-coveted demo, while the CBS affiliate won in total viewership.
WTOL handily won the noon newscast in both total viewers and in the demo.
WNWO-TV, Channel 24, showed year-to-year improvement in the 2-plus category for the 6 and 11 p.m. local news. In the same category, ratings also were up for Fox affiliate WUPW-TV, Channel 36, which partners with WTOL for a shared newsroom, for three of its four newscasts: 7 to 8 and 8 to 9 a.m., and 10 to 11 p.m.
As for the raw numbers, WTVG was watched by an average of 18,500 total viewers last month from 5 to 6 a.m., and 43,000 from 6 to 7 a.m., compared to 9,000 and 22,500 for WTOL during those same time slots. In the 25-to-54 age demographic, Channel 13 drew 10,500 viewers from 5 to 6 a.m. and 20,000 from 6 to 7 a.m., while WTOL’s morning newscasts were watched by 5,500 and 13,500 viewers.
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