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Tech-or-Treat: Consumers are Sweet on Mobile Apps

  First published on www.nielsen.com   With Halloween around the corner, our thoughts turn to candy corn, gummy spiders and mini chocolate bars. But U.S. consumers today also crave another treat. Sure, candy apples are great, but mobile apps are … Continue reading

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Walk the Blurred Lines: Country Music’s Cross-Over Popularity

  First published on www.nielsen.com   Taylor Swift’s new album, 1989, is on track to sell 1 million copies by the end of its first week. The album is big news for the young artist, especially since it marks her official … Continue reading

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Music Market Update: Canada

  First published on www.nielsen.com   With six new entries in the top ten, overall album sales are up less than 1% over last week and up 1% over the same week last year. Year-to-date album sales are down 5% … Continue reading

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Music Market Update: United States

First published on www.nielsen.com   With seven new entries in the top ten, overall album sales are up 2% over last week and flat over the same week last year. Year-to-date album sales are down 14% over the same period … Continue reading

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Music Market Update: Canada

  First published on www.nielsen.com   With four debuts in the top five, overall album sales are up 3% over last week, but down 3% over the same week last year. Year-to-date album sales are down 5% over the same … Continue reading

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Music Market Update: United States

  First published on www.nielsen.com   Despite seven debuts in the top ten, overall album sales are down 2% over last week and down 6% over the same week last year. Year-to-date album sales are down 14% over the same … Continue reading

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Connecting Through Culture: African-Americans Favor Diverse Advertising

  First published on www.nielsen.com   African-Americans—at 44 million strong and approximately 14.2% of the country’s population—make up a powerful group with a growing impact on American culture and business. This demographic is largely young—53% are under the age of … Continue reading

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Music Market Update: Canada

  First published on www.nielsen.com Despite five new entries in the top ten, overall album sales are down 3% over last week and down 2% over the same week last year. Year-to-date album sales remain down 5% over the same … Continue reading

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Music Market Update: United States

  First published on www.nielsen.com   With six new entries in the top ten, overall album sales are up 3% over last week but down 7% over the same week last year. Year-to-date album sales are down 14% over the … Continue reading

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The Car is the Information Superhighway

  First published on www.nielsen.com   Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel. The industry … Continue reading

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