Home > News > AN ERA OF GROWTH: THE CROSS-PLATFORM REPORT

AN ERA OF GROWTH: THE CROSS-PLATFORM REPORT

 

First published on www.nielsen.com

This year will be another big year in audience measurement as we enable measurement of broadcast and digital video on mobile devices across both the linear and dynamic ad models.

With this in mind, we have migrated the reporting of mobile use and mobile video use within this report from data taken from our mobile insights survey to metered data through electronic mobile measurement. With this we see some trend breaks as we migrate to a more precise and consistent reporting of mobile consumption, one that is based on measured behavior.

 

Read full story.

 

This entry was posted in News and tagged , , , . Bookmark the permalink.

Comments are closed.