First published on www.nielsen.com
While technology continues to influence how we consume content, most parents in the U.S. still place a high level of importance on print when it comes to reading. In some cases, they’re even bigger fans of print than their buying habits indicate.
For Nielsen’s Children’s Books in the Digital World report, parents of kids 12 and younger were asked the format of the last book they bought for their children. Ninety-six percent of parents of children up to age 6 reported buying a print book, and 94% of parents of children 7-12 said they bought a print book. However, Nielsen’s Books and Consumer research on reported book sales shows that 25%-32% of children’s books were purchased as e-books in the first-quarter of 2014. So based on this data, parents aren’t coming clean about their purchasing behavior, which suggests that they may be under-reporting their e-book purchases.