First published on www.bowker.com
ProQuest affiliate Bowker® will be an industry sponsor at uPublishU at BookExpo America (BEA), the acclaimed conference for self-publishers. The company will host three sessionsentitled “Get To Know Your Key Audience & Where To Reach Them,” “Making Your Metadata Rock,” and “Understanding How to Distribute Your Book.” Each is led by a publishing expert and will provide practical advice that authors can apply immediately.
uPublishU at BEA 2013 will be held at the Javits Center in New York City on Saturday June 1st. The one-day conference allows aspiring writers and authors to learn from industry experts about self-publishing their works, with presentations that cover technology and tools needed to publish in both print and digital. Bowker’s presentation on identifying and reaching target audiences includes a rich demographic breakdown of the buyers of e- and print books by key subjects of particular interest to self-published authors. The metadata session shows authors how descriptive information about their books gets distributed, revised, and used on the Internet. The distribution session gives authors tips on how to navigate the book supply chain, starting with the basics in understanding the roles of wholesaler, distributor, online retailer and print on demand.