Love is in the air and in the entertainment aisle. So as we celebrate Valentine’s Day, let’s look at how romance influences music, books and home entertainment—as well as how consumers respond and engage with it—even on days other than Feb 14.
LOVE YOU LIKE A LOVE SONG
Even though love is in the air, it may not be streaming. In fact, despite the growth in streaming activity, romantic-themed music isn’t a top choice on Valentine’s Day. In fact, last year on Valentine’s Day, the top streamed songs were aligned with the popular songs at the time, starting with Baauer’s “Harlem Shake,” with a whopping 17 million streams overall that day. “Thrift Shop,” by Macklemore & Ryan Lewis featuring Wanz, and Rihanna and Mikky Ekko’s “Stay” were distant followers.
When we looked at the top on-demand streamed songs that contained the word “love” in their titles, we discovered that the term inspires an array of interpretations, ranging from hip-hop pleas proposing marriage equality for same-sex couples (“Same Love” by Macklemore & Ryan Lewis Feat. Mary Lambert) to a love of groupies (“Love Me by Lil Wayne feat. Drake & Future).