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Lose Yourself To Dance: How Songs with Signature Moves Drive Sales, Streaming and Airplay

 

Nielsen_S

 

 

 

 

 

First published on www.nielsen.com

The dance craze has arguably been around as long as people have been going to parties. Each generation has its own style, from Chuck Berry’s “The Twist” in the 1950s to PSY’s 2013 chart-topper “Gangnam Style.” However, these songs—and dances—are more than just passing fads. When we take a closer look at this phenomenon over the last few decades, associated dances’ effect on sales, streaming, and (sometimes) airplay is apparent.

THE CLASSICS

These tunes have danced their way into pop culture history. These songs have been continually resurrected over time through beer commercials, adorable family animated films, TV tributes and most likely on the dance floor at the latest family wedding.

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